Healthcare Finance & Revenue Cycle Management Forum – East
October 16, 2024 | Baltimore, MD
Laurie Beyer
Chief Financial Officer
GBMC Healthcare
Devona Jackson
Director, Revenue Cycle
Centerstone
Gerald Robinson
Senior Director, Medical Coding Compliance
Crossroads Treatment Centers
Dan Storer
Senior Managing Director, Group Head of Corporate Healthcare Banking
Huntington National Bank
Joshua Campbell
Vice President, Finance & Reimbursement
GBMC Healthcare
Lisa Mair
Director, Patient Access
Bayhealth
Ferdinand Scully
Senior Director, Managed Care Services
TidalHealth
Renato Suntay
Chief Financial Officer
Meadville Medical Center
Angela Grennen
AVP, Inpatient Behavioral Health Services
Penn Medicine Princeton House Behavioral Health
Jennifer McCraw
AVP, Enterprise Access Operations
MedStar Health
Kevin Spence
AVP, Enterprise Access Digital Transformation
MedStar Health
Diane Taylor
Chief Strategy Officer
Beebe Healthcare
Cleopatra Hyman
Director, Clinical Documentation Improvement
Children’s National
Jeffrey Palmieri
Head of Healthcare Digital, AI Coding, & Receivables Finance
Huntington National Bank
Barbara Spivak
President
Mount Auburn Cambridge IPA
Melanie Wilson
Director, Operations, Professional Billing Services
Sentara Healthcare
8:00 REGISTRATION AND WELCOME COFFEE
8:55 OPENING REMARKS & PROGRAM WELCOME
9:00 EXECUTIVE PANEL DISCUSSION: CURRENT STATE OF THE HEALTHCARE INDUSTRY
• Forecasting legislative and policy changes & their impacts on healthcare
• Innovative improvements to financial operations and care
• Adapting to the changing healthcare landscape
• Overcoming obstacles to providing accessible and equitable healthcare
Laurie Beyer, Chief Financial Officer
GBMC Healthcare
Barbara Spivak, President
Mount Auburn Cambridge IPA
Joshua Campbell, Vice President, Finance & Reimbursement
GBMC Healthcare
Renato Suntay, Chief Financial Officer
Meadville Medical Center
10:00 PREVENTATIVE MEASURES TO REDUCE AND MANAGE DENIALS
This group discussion will delve into the root causes of claim denials; attendees will collaborate on preventative strategies aimed at addressing the underlying causes and minimizing denial rates. This discussion group will also explore best practices for denial management, including the implementation of robust processes for claim tracking, follow-up, and appeals.
Cleopatra Hyman, Director, Clinical Resource Management & Nurse & Manager, CDI
Children’s National Hospital
10:45 NETWORKING & COFFEE BREAK
11:15 TRACK ONE:
PARTNERING WITH FINANCIAL INSTITUTIONS AND TECHNOLOGY TO BUILD BETTER HEALTHCARE BUSINESSES
Running successful healthcare businesses in today’s environment was a challenge prior to Covid. Today, longstanding revenue cycle issues, ever-changing regulatory hurdles, labor shortages, inflation, and other market drivers have made it worse. Traditional solutions are no longer enough – industry stakeholders have to partner to solve core problems. Explore how healthcare providers can collaborate with partners like financial institutions and technology companies to survive and thrive.
Dan Storer, Senior Managing Director, Group Head of Corporate Healthcare Banking
Huntington National Bank
Jeffrey Palmieri, Head of Healthcare Digital, AI Coding, & Receivables Finance
Huntington National Bank
11:15 TRACK TWO:
IMPROVING PAYER & PROVIDER RELATIONS TO MAXIMIZE REIMBURSEMENT & ELIMINATE DENIALS
Effective collaboration between payers and providers is essential for optimizing reimbursement processes and minimizing claim denials, ensuring the financial health of healthcare organizations. This session will focus on actionable strategies to enhance payer-provider relationships by fostering open communication and trust. Attendees will also discuss best practices for streamlining claims management.
Angela Grennen, AVP, Inpatient Behavioral Health Services
Penn Medicine Princeton House Behavioral Health
12:00 TRACK ONE:
STREAMLINING FINANCIAL CLEARANCE FOR ENHANCED REVENUE CYCLE EFFICIENCY
In today’s evolving healthcare landscape, the efficiency of financial clearance processes is critical to ensuring a healthy revenue cycle. This session will delve into strategies for optimizing financial clearance procedures, from patient registration through insurance verification, to reduce denials and enhance cash flow. Participants will learn how to integrate technology solutions, streamline workflows, and engage staff in best practices that minimize delays and errors. By attending, you’ll gain practical insights into how a well-structured financial clearance process can lead to improved revenue cycle performance and overall financial health for healthcare organizations.
Lisa Mair, Director, Patient Access
Bayhealth
12:00 TRACK TWO:
BRIDGING CODING & CLINICAL OPERATIONS TO MAXIMIZE REIMBURSEMENT
Effective collaboration between coding teams and clinical operations is essential for maximizing reimbursement and ensuring accurate revenue capture. This discussion will explore the intersection of coding and clinical workflows, offering strategies to enhance communication, streamline processes, and ensure that clinical documentation fully supports coding efforts. Attendees will learn best practices for aligning these critical functions, reducing coding errors, and optimizing reimbursement.
Gerald Robinson, Sr. Director, Medical Coding Compliance
Crossroads Treatment Centers
12:45 LUNCHEON
2:00 TRACK ONE:
EFFECTIVE CONTRACT LANGUAGE IN HEALTHCARE: DRIVING ACCOUNTABILITY AND REDUCING ADMINISTRATIVE COSTS
Crafting precise and effective contract language is crucial for driving accountability and minimizing administrative burdens in healthcare. This conversation will focus on the key elements of contract language that directly impact operational efficiency and financial outcomes. Participants will gain insights into how well-structured contracts can clarify responsibilities, reduce disputes, and lower administrative costs.
Fred Scully, Senior Director, Managed Care Services
TidalHealth
2:00 TRACK TWO:
BUILDING EFFICIENT REVENUE TEAMS WITH LEADERSHIP EXCELLENCE
In an era of remote and hybrid work, automation, and consolidation, team building has become increasingly harder. Leadership excellence can strengthen existing teams while providing an avenue for innovative methods of recruitment and retention. This roundtable will focus on leadership exemplified in behavioral health and community healthcare partnerships.
Devona Jackson, Director, Revenue Cycle
Centerstone
2:45 TRACK ONE:
BREADTH VS. DEPTH IN ACCELERATING VALUE THROUGH ACCESS AND DIGITAL ENABLEMENT
In this session we will discuss how MedStar Health has been automating front office manual responsibilities and tasks to drive workforce transformation. Through group discussion we aim to understand the most effective pathway to realizing value through better access and operational efficiency.
Jennifer McCraw, AVP, Enterprise Access Operations
MedStar Health
Kevin Spence, AVP, Enterprise Access Digital Transformation
MedStar Health
2:45 TRACK TWO:
BUILDING A COMPLIANCE DEPARTMENT FROM THE GROUND UP
Establishing a robust compliance department is vital for safeguarding your healthcare organization against regulatory risks and ensuring adherence to industry standards. This discussion will guide you through the essential steps of building a compliance department from the ground up. You’ll learn how to define the scope and structure of the department, develop key policies and procedures, and foster a culture of compliance across your organization.
*Pending ChristianaCare Speaker
3:30 NETWORKING & COFFEE BREAK
4:00 CLOSING THE GAPS BETWEEN BILLING, CODING, AND CLINICAL OPERATIONS
This roundtable aims to improve the revenue cycle by improving coordination between billing, coding, and clinical operations. It will identify the challenges and inefficiencies that arise from discrepancies or disconnects between these key areas and highlight strategies to address them. It may touch upon best practices for enhancing communication and collaboration among billing, coding, and clinical teams, leveraging technology and data analytics to identify and rectify gaps in processes.
Melanie Wilson, Director, Operations, Physician Billing Services
Sentara Healthcare
4:45 STRENGTHENING ACCOUNTABILITY: ALIGNING LEADERSHIP AND STAFF FOR SUCCESS
Accountability is a cornerstone of successful healthcare organizations, and aligning leadership with staff is key to achieving it. This session will explore strategies for creating a culture of accountability by fostering clear communication, setting measurable goals, and ensuring that both leaders and staff are committed to shared objectives. Attendees will learn how to implement frameworks that align leadership initiatives with daily operations, driving performance and enhancing team cohesion.
Diane Taylor, Chief Strategy Officer
Beebe Healthcare
5:45 – 6:30 Cocktail Hour
Previous Regional Attendee Information:
Senior Systems Advisor, Revenue Operations, Advocate Healthcare
VP International Finance, CHRISTUS Health
Corporate Finance Director, Beaumont Health
AVP Revenue Cycle & HIM, Duke University Health System
VP Revenue Cycle Services, Eskenazi Health
CFO, Excelsior Springs Hospital
CFO, Hammond, Munser, & Dyer, Franciscan Health
CFO, GBMC Healthcare
VP, Revenue Cycle, Hennepin Healthcare System
Executive Director, Revenue Management, IU Health
Patient Access Director, Inova Health System
CFO, Lakeshore Bone & Joint Institute
Executive Director, Managed Care Contracting, Mercy
VP Revenue Cycle, Mercyhealth
Interim VP Finance, Mercy Hospital & Medical Center
VP Finance, Minnesota Hospital Association
AVP Revenue Cycle Operations, NorthShore University HealthSystem
Controller, Marianjoy Rehabilitation Hospital, Northwestern Medicine
CFO, Mayo Clinic
SVP, Chief Revenue Officer, Northwell Health
System Director of Population Health, Ochsner Health System
CEO, Oaklawn Hospital (MI)
VP Finance, Parkland Health & Hospital System
VP & Corporate Controller, Prospect Medical Holdings
VP Revenue Cycle, Rush University Medical Center
CIO & Revenue Integrity Officer, South Shore Hospital
Director, Revenue Cycle, Sentara Healthcare
VP, Revenue Cycle Management, Thresholds
VP Payer Strategy, Temple University Health System
VP, Revenue Cycle Management, Trinity Health
VP, Revenue Cycle & HI, Truman Medical Centers
SVP RCM, Tufts Medical Center
VP Supply Chain & Financial Operations, Weill Cornell Medicine
VP Managed Care, University of Chicago ACO
UChicago Medicine, Executive Director, UC Physicians Group
HFMA Credits:
This program qualifies for contact hours/education points towards the HFMA Certified Healthcare Financial Professional (CHFP) and Fellow of HFMA (FHFMA) designations maintenance. HFMA requires self-reporting of education for CHFP and Fellowship certification maintenance and recognizes a contact hour as 50 minutes of continuous programming, excluding meals, breaks, or social activities. For more information about HFMA certification maintenance, click here.
Who should attend:
Executives that will find this program of greatest relevance are those currently working to discover new and innovative methods to advance the healthcare finance industry through active discussion and an open mind to new or different ideas. Job titles of those executives that will find this program to be most applicable to the job function include:
- Vice President of Revenue Cycle Operations
- Vice President of Finance
- Director of Health Information Management
- Director of Patient Access
- CFO, COO, CRO
- Director of Finance or Financial Operations
- Director of Revenue Cycle
- Revenue Cycle Manager/Senior Lead
